Nicky Thomas Media is a boutique PR and media relations partnership based in London, working for classical music clients, orchestras, opera companies, composers, charities, individual musicians and the classical music service industry. We provide tailor-made strategies for UK, European and International press. Our team is small, nimble and motivated and comprises founder Nicky Thomas and a small team.

Director
Nicky Thomas has worked in arts media relation since 1995. After 7 years at London’s Barbican Centre, she created her own media consultancy initially in Rome and then established the business in London working for clients across Europe.
Career highlights include creating international media campaigns for Les Talens Lyriques’ many a
Director
Nicky Thomas has worked in arts media relation since 1995. After 7 years at London’s Barbican Centre, she created her own media consultancy initially in Rome and then established the business in London working for clients across Europe.
Career highlights include creating international media campaigns for Les Talens Lyriques’ many award-winning productions and recordings for the past 15 years, the opening of Insula Orchestra’s new concert hall La Seine Musicale, establishing Château de Versailles Spectacles’ year-round programme, John Nelson’s award-winning Berlioz project, the 2024 Hammamatsu Piano Competition in Japan, Gothenburg Opera and Ton Koopman’s Itineraire Baroque Festival in the Dordogne. Past clients included a 9-year collaboration with the Orchestra dell’Accademia Nazionale di Santa Cecilia, Musica per Roma, Opera Streaming in Emilia Romagna
and many more. Her clients follow her passion for baroque music, the overlooked music of female composers and more.
Nicky Thomas relishes creating special projects such as Guy Johnston’s Tecchler Cello and Howells’ Cello Concerto recording projects as a result of two supporters’ weekends in Rome at the Pamphilj Palace and Venice’s celebrated Hotel Daniele, with the next planned for Cremona in April.
The wide range of projects, from music to opera, festival of maths and hybrid multi-arts genres has inspired her to explore the connections between music and other disciplines. She was proud to arrange the performance for opening of Bvlgari’s London store and a special talk at the National Portrait Gallery’s Tudor Gallery both for soprano Carmen Giannattasio. For the Monteverdi Choir, she created a media partnership with the San Clemente Palace to celebrate Monteverdi’s 300th anniversary. For International Women’s Day, Nicky created a partnership between Vanity Fair and Insula Orchestra with chef d’orchestre Laurence Equilbey for a
celebratory lunch.
Nicky worked as an Associate Producer on Phil Grabsky’s critically acclaimed documentaries In Search of Mozart (nominated for a RPS Award for Creative Communication) and In Search of Beethoven.
Having studied Classics (Latin & Greek) at King’s College London and Bologna University in Italy with part-time courses in piano at the Guildhall School of Music & Drama and with Luigi Mostacci the Head of Keyboard at the Conservatorio di Bologna, Nicky Thomas moved straight into a career in music. During the COVID pandemic, she has returned to playing the piano, taking fortnightly lessons, enjoying playing Bach transcriptions, Schubert duets and more.

Account Manager
Born in Oman to a French father and American mother, Arielle has lived in five countries. Arielle joins Nicky Thomas Media after completing her Master’s in Musicology at the University of Oxford. Previously, she gained her undergraduate studies as a Leverhulme Scholar with a first-class degree in Viola Performance from the
Account Manager
Born in Oman to a French father and American mother, Arielle has lived in five countries. Arielle joins Nicky Thomas Media after completing her Master’s in Musicology at the University of Oxford. Previously, she gained her undergraduate studies as a Leverhulme Scholar with a first-class degree in Viola Performance from the Royal Academy of Music.
While concurrently pursuing her Master’s, Arielle was one of 30 trainees selected out of over 900 applicants for the BBC Open Music Scheme. While being mentored by Linton Stephens, she worked across Radio 3 and the Proms with highlights including being broadcast live on Radio 3 and curating a pre-concert talk for the Royal Northern Sinfonia’s Prom at the Glasshouse ICM.
Arielle is an expert knitter and has taught at Loop London, thoroughly enjoys beekeeping, swimming, and sailing. She has a particular interest in French female composers, and those who may have been omitted from the canon and loves to share her multicultural background through music.

Strategic Partner
As a FT qualified Non-Executive Director, Board Advisor and Business Coach, having
founded consultancies Coach for Change and Curayio, I specialize in guiding organizations
towards sustainable, profitable and ethical growth. My advisory role leverages extensive
cross-industry experience to address hidden interpersonal, commu
Strategic Partner
As a FT qualified Non-Executive Director, Board Advisor and Business Coach, having
founded consultancies Coach for Change and Curayio, I specialize in guiding organizations
towards sustainable, profitable and ethical growth. My advisory role leverages extensive
cross-industry experience to address hidden interpersonal, communication and structural
issues that quietly disrupt strategic execution.
Drawing on deep coaching expertise, I offer a fresh cross-sector lens to help entrepreneurs
and leadership teams uncover blind spots, resolve friction points and strengthen
accountability, ensuring smoother strategy delivery. I provide targeted insights, enabling
faster and more aligned decision-making at board levels. My work complements technical
and industry expertise, enabling market experts to collaborate more effectively to deliver
improved commercial outcomes. I will ask the questions others don’t see. I spot the people,
cultural and communication risks that technical experts often miss. I help business leaders
translate strategy into alignment, execution and achievement of their business ambitions.
My earlier career as an equity shareholder and director on a City PLC board, and as a
business advisor, gives me firsthand experience to embed rigorous corporate governance in
companies while maximize corporate asset value. I’m deeply committed to promoting
diversity, equity, and inclusion, aligning these principles closely with sustainability, strategic
and operational effectiveness.
While culture alone doesn’t directly create shareholder value, unresolved communication
and people issues significantly obstruct the strategies that do. My role as an independent
NED is to help remove hidden barriers, facilitating better operational delivery of the board
strategy, which enhances talent retention and growth for sustainable commercial success.