Our Approach
We formulate a media relations strategy around the client’s objectives, taking into consideration their present reputation, marketing requirements and sponsor’s priorities. Whether it is introducing a new concept, project, launching a festival or building the reputation of an orchestra, the aim is to consolidate and raise the client’s profile and provide the context. It is crucial to find a balance between maximising coverage and weighing up the impact on the client’s long-term reputation.
To build the reputation of an organisation or artist, Media & Communications Campaigns, Brand Development Creative Partnerships are tailored to :
- align with long-term vision of company or artist
- manage reputation with sophisticated messaging
- deliver balanced, responsible, transparent image to the media and public
- generate added value and drive revenue
- target different levels of the media from the critics and arts editors to the news reporters and opinion formers
In a highly-competitive environment where arts and music coverage is vying for attention with the national and international news, Nicky Thomas relishes finding creative ways for music and the arts to be heard and seen beyond the traditional arts pages in the national and local press, on radio and TV.
What we do
- Raising your profile
- Managing your reputation
- Organising PR for your events
- Advising on social media strategies
- Creating partnerships
- Aligning with your marketing & sponsorship objectives
- Creating communications content online and in print