We formulate a public relations strategy around the client’s objectives, taking into consideration their present reputation, marketing requirements and sponsor’s priorities. Whether it is introducing a new concept, project, launching a festival or building the reputation of an orchestra, the aim is to consolidate and raise the client’s profile and provide the context. It is crucial to find a balance between maximising coverage and weighing up the impact on the client’s long-term reputation. To build the reputation of an organisation or artist, Media & Communications Campaigns, Brand Development Creative Partnerships are tailored to :
- align with long-term vision of company or artist
- manage reputation with sophisticated messaging
- deliver balanced, responsible, transparent image to the media and public
- generate added value and drive revenue
- target different levels of the media from the critics and arts editors to the news reporters and opinion formers
Why PR & Comms?Why invest in media relations and communications? Presenting a balanced portrayal of an organisation or artist within the context of its industry is crucial for maintaining its continued success in a highly competitive market. Arts and classical music can often be side-lined in the media and we all as a result have to compete even more forcefully for coverage to keep arts and classical music on the news agenda. Whether launching a new festival, series, concert hall, arts adminstration or conductor or consolidating a company’s current reputation, media relations is an integral part of the long-term planning and business strategy of any music organisation, company or individual. A sustained, measured and balanced communications strategy can actively affect the valuation, reputation and ability of an organisation or company to achieve its ambitions.